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‘Forward' hopes to entice Cody talent home
By Anthony McConnell
This document was published online on Wednesday, April 02, 2008
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| Theresa Gunn of Engineering Associates returned to Cody about 12 years ago and is an example of Forward Cody’s “Bring ’Em Back Home” initiative. (Photo by Jasen Hansen) |
Attracting new business owners and workers to Cody is much easier if they have roots in the community.
It's that notion that led Forward Cody CEO James Klessens to launch “Bring 'Em Back Home,” which aims to attract people who have left Cody to return.
“I could call every CEO in the country and leave a message for them to call me back, and 2-3 might do it,” Klessens said. “But if their grandmother calls them, grandma's going to get called back.”
While this concept is not new, it's one of the most successful and cost-effective economic development strategies, Klessens said.
“We don't have to sell people on Cody because they already know it,” Klessens said. “They know Cody is a great place to raise a family and a great place to live. We just have to educate them about the friendly business environment.”
Forward Cody's four-year goal is to create 400 new jobs that pay at least $33,000 per year and attract 100 young families to Cody. To achieve that goal, $1.7 million has been contributed by the community to the economic development group.
“We want to ask people, ‘Why is it that people have to live where they work?' and ‘Can you do that work in Cody?'” Klessens said. “People should work where they want to live.”
After meeting with local business owners, Klessens learned many people had left Cody, only to return later in life. He estimates 30 percent of Cody business owners or employees have left and returned to Cody.
“People are connected to this community like you can't believe,” Klessens said. “And everyone who grew up here has that connection.
“There are many stories in Cody about people coming back and being successful,” he added. “What we want to do with ‘Bring 'Em Back Home' is create more.”
Theresa Gunn, co-owner of Engineering Associates, is the type of person Klessens is looking for.
She graduated from Cody High School in 1983.
“I couldn't get out of Cody fast enough,” Gunn says. “That attitude is common among students.”
She started her journey from Cody by attending the University of Wyoming, where she earned a degree in civil engineering in 1988. She moved to Orange County, Calif., in 1989.
“There were no civil engineering jobs in Wyoming when I graduated,” Gunn said.
After a week in California she had three job offers. While living in California she met her husband Kenny who grew up in Gillette.
Then in 1995 the couple grew tired of paying $2,000 per month in rent and of the overall cost of living in California. They decided to return to Wyoming
Cody wasn't their first choice. They first considered Jackson where both had job offers, but after looking at salaries and cost of housing they thought about Cody.
Gunn quickly landed a job at Engineering Associates where she had interned for three years during college.
She added that returning to Cody has provided opportunities she likely wouldn't have had in California, such as being able to become a co-owner of the engineering firm.
“I was hesitant to come back, but I'm glad I did,” Gunn said. “There's less stress here.
“I would definitely recommend that anyone who grew up in Cody or Powell come back,” she added. “This is a great place to live.”
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Melissa wrote on Apr 6, 2008 12:26 PM: